About Company Leads
We are an award-winning UK lead generation agency that has been helping British businesses grow through qualified, targeted enquiries since 2012.
Everything we do at Company Leads is built around one outcome — getting more of the right customers in front of your business.
Who We Are
Company Leads is one of the United Kingdom’s most trusted and results-driven lead generation agencies. Founded in 2012 and headquartered in Birmingham, West Midlands, we have spent over a decade building the systems, the expertise, and the track record that UK business owners rely on when they need a consistent, predictable flow of qualified sales opportunities.
We are not a general digital marketing agency. We do not offer website design, social media management, or brand consultancy. Lead generation is everything we do — and that singular focus is precisely what makes us exceptionally good at it. Every campaign we build, every channel we manage, and every enquiry we deliver is the product of a team that has dedicated its entire professional focus to one discipline: connecting UK businesses with customers who are ready to buy.
Since our founding, Company Leads has delivered hundreds of thousands of qualified leads to businesses across the United Kingdom, spanning more than 30 industries and ranging from ambitious sole traders to established national companies with complex, multi-region pipeline requirements.
Our Story
Company Leads was founded on 14th March 2012 by Daniel Hartwood and Sarah Connelly, two former sales directors who had grown frustrated watching UK businesses haemorrhage budget on marketing activity that could not be tied to real commercial outcomes.
Daniel had spent nine years in B2B sales leadership roles across the financial services and technology sectors, watching marketing teams generate impressive-looking reports filled with impressions, reach, and click-through rates — while sales pipelines remained dangerously thin. Sarah had a background in performance marketing and had seen first-hand how the gap between marketing activity and sales results was one of the most persistent and costly problems facing UK businesses of every size.
Their answer was Company Leads — an agency built from the ground up on a single principle: the only marketing outcome that matters to a business owner is a qualified customer enquiry. Everything else is noise.
Starting from a shared office space in Leeds city centre with a team of four, Company Leads grew rapidly throughout its early years by delivering something the market had largely failed to provide — lead generation campaigns that were measured, reported, and optimised exclusively against enquiry volumes and cost per lead. Word spread quickly. By 2015, the team had grown to 22 people and the company had expanded its service offering from purely SEO-led lead generation to a fully integrated multi-channel approach encompassing PPC, Meta Ads, email outreach, and telemarketing.
Today, Company Leads employs over 60 specialists across its Leeds headquarters and a second office in Bristol, with remote team members operating from locations across the UK. We have delivered lead generation campaigns for businesses in every corner of the country and remain as focused on commercial outcomes today as we were on day one.
Awards & Recognition
Company Leads has been recognised by the industry and by our peers on multiple occasions for the quality, consistency, and commercial impact of our lead generation work.
🏆 UK Business Awards — Best Lead Generation Agency (2019) Awarded in recognition of our performance-led approach and the measurable commercial impact delivered to clients across multiple sectors.
🏆 Northern Digital Awards — Best Performance Marketing Campaign (2020) Won for an integrated PPC and SEO lead generation campaign delivered for a national financial services client, which generated a 340% increase in qualified enquiries within six months.
🏆 The Drum Recommended — Lead Generation Agency of the Year (2021) Recognised by The Drum’s peer and client review programme as one of the UK’s leading specialist lead generation agencies, based on verified client outcomes and satisfaction scores.
🏆 Leeds Digital Festival — Fastest Growing Digital Agency (2022) Awarded at the Leeds Digital Festival annual ceremony in recognition of Company Leads’ sustained growth, expanding client base, and contribution to the Leeds digital economy.
🏆 UK Search Awards — Best Use of Search for Lead Generation (2023) Awarded for our proprietary approach to intent-led keyword targeting and conversion optimisation, which consistently delivers cost-per-lead figures significantly below industry benchmarks.
These awards reflect not just the quality of our work, but the trust that our clients and our industry place in Company Leads as a business built on accountability, transparency, and results.
What We Do
Company Leads provides end-to-end lead generation services for UK businesses, using a combination of channels and strategies tailored to the specific goals, market, and customer profile of each client we work with.
Our core services include SEO lead generation, PPC lead generation, Meta Ads lead generation, email outreach, telemarketing, LinkedIn lead generation, and UK data and list building. We manage every channel with the same lead-first philosophy — every decision is made in service of generating more qualified enquiries for your business, at the lowest possible cost per lead.
We work with businesses across more than 30 industries, including construction, legal services, financial services, renewable energy, healthcare, recruitment, commercial services, home improvement, and technology. Whatever your sector, whatever your scale, Company Leads builds campaigns that deliver the enquiries your business needs to grow.
Our Mission
Company Leads exists to remove uncertainty from business development. Too many UK companies grow inconsistently — feast one month, famine the next — because their pipeline depends on referrals, word of mouth, or marketing activity that cannot be reliably scaled or controlled. We exist to change that.
Our mission is to give every UK business we work with a pipeline they can depend on — a consistent, measurable, scalable source of qualified enquiries that gives their sales team the raw material they need to hit their targets every single month. We believe that predictable lead flow is the foundation of predictable business growth, and that every business owner deserves access to the systems and expertise to build it.
Our Values
Results over activity. We measure ourselves by the leads we deliver, not the work we do to deliver them. Activity without outcomes is not something we celebrate or report on.
Transparency in everything. Our clients always know what we are doing, why we are doing it, and what it is producing. We do not hide behind jargon, vanity metrics, or complicated reports designed to obscure underperformance.
Quality over volume. We would rather deliver ten highly qualified enquiries than one hundred low-quality contacts. Lead quality is the foundation of everything we do.
Accountability without excuses. When campaigns underperform, we own it, we diagnose it, and we fix it. We do not blame algorithms, markets, or budgets — we find solutions.
Partnership over transaction. The businesses that get the most from Company Leads are the ones we build genuine long-term partnerships with. We invest in understanding your business because the better we know you, the better the leads we produce.
Meet the Leadership Team
Daniel Hartwood — Co-Founder & Chief Executive Officer Daniel founded Company Leads in 2012 following nearly a decade in senior sales leadership roles across financial services and B2B technology. His obsession with connecting marketing spend directly to revenue outcomes drove the creation of Company Leads’ performance-led model and remains the philosophy at the heart of everything the business does. Daniel oversees overall strategy, client relationships, and business development.
Sarah Connelly — Co-Founder & Chief Operating Officer Sarah co-founded Company Leads with a background in performance marketing and a deep understanding of the gap between marketing activity and sales results. She leads the operational delivery of all client campaigns and is responsible for the processes, standards, and quality controls that ensure Company Leads consistently delivers on its promises. Sarah is also the driving force behind the agency’s award-winning campaign methodology.
Marcus Webb — Head of SEO & Organic Lead Generation Marcus joined Company Leads in 2014 as its third employee and has built the SEO function from the ground up into one of the most effective organic lead generation operations in the UK. With over 15 years of experience in technical SEO and content strategy, Marcus leads a team of 14 SEO specialists and has overseen campaigns that have generated tens of thousands of qualified enquiries for clients across more than 20 industries.
Priya Sharma — Head of Paid Media Priya leads Company Leads’ PPC and Meta Ads capability, bringing 11 years of paid media experience across Google Ads, Meta Business Suite, and Microsoft Advertising. She joined the company in 2017 and has since built a paid media team responsible for managing several million pounds of annual ad spend on behalf of clients, with a consistent track record of delivering cost-per-lead figures significantly below industry averages.
Tom Gallagher — Head of Client Success Tom joined Company Leads in 2016 and has been the driving force behind the company’s 94% client retention rate. He leads a team of dedicated account managers and is responsible for ensuring every client receives the communication, transparency, and proactive campaign management that makes Company Leads a genuinely trusted long-term partner rather than just a supplier.
What Our Clients Say
“We had been through four different agencies in three years before we found Company Leads. Within eight weeks of launching our campaign, we were receiving more qualified mortgage enquiries than we had in the previous six months combined. The difference is not just the volume — it is the quality. These are people who are genuinely ready to talk, not tyre-kickers. Fourteen months in, Company Leads is now our single biggest source of new client revenue.”
— Richard Okafor, Managing Director, Okafor & Partners Mortgage Brokers, Birmingham
“I was sceptical about lead generation agencies because I had been burned before. Company Leads were different from the very first conversation — they were specific, they set realistic expectations, and they delivered exactly what they promised. In our first three months we closed £180,000 of new roofing contracts directly from leads they supplied. The ROI is genuinely remarkable and the team are a pleasure to work with.”
— Gary Tillman, Owner, Tillman Roofing & Property Services, Sheffield
“As a personal injury law firm, lead quality is everything. We cannot afford to have our fee earners spending time on enquiries that are not genuinely qualified. Company Leads understood that from day one and built our campaign around it. We now receive between 35 and 50 qualified personal injury enquiries every month, each one verified against our criteria before it reaches us. It has transformed our new client pipeline.”
— Alison Drummond, Senior Partner, Drummond & Associates Solicitors, Manchester
“We scaled our solar installation business from four fitters to nineteen in under two years, and a significant part of that growth is directly attributable to the leads Company Leads supplies. The volume is consistent, the targeting is accurate, and every time we have wanted to scale up, they have been able to meet the demand. I recommend them without hesitation to any business in the renewables sector.”
— Kevin Ashworth, Director, Ashworth Solar Solutions, Bristol
“I have worked with a lot of agencies over the years and the thing that sets Company Leads apart is that they genuinely care about the commercial outcome, not just the campaign. My account manager knows our business inside-out, proactively flags opportunities and issues before I have to ask, and the reporting is always clear and honest. Two years in, they are an integral part of how we grow. I would not consider working with anyone else.”
— Natasha Breen, Head of Business Development, Pinnacle HR Recruitment, London
Our Locations
Company Leads works with businesses across the entire United Kingdom, from sole traders in rural communities to national brands with offices in multiple cities. Our team operates both from our offices and remotely, allowing us to recruit the best talent across the country and serve clients wherever they are based.
Work With Company Leads
If you are a UK business owner looking for a lead generation partner with over a decade of proven results, multiple industry awards, and an unwavering focus on commercial outcomes, we would be delighted to hear from you.
Visit companyleads.co.uk to request a free consultation and find out how Company Leads can build the pipeline your business deserves.
Company Leads — Built to grow UK businesses through better leads.